Natalie Gerber produces fashion accessories, apparel and home wares in a way that both incorporates today’s trends and embraces the ethic of sustainability.

How

In a society of consumers where low cost, mass-market companies thrive to produce cheap, fast fashion, Natalie Gerber exemplifies eco-chic in her accessories, apparel and homewares made in Canada from reclaimed (recycled) materials and aged souvenirs. By using reclaimed materials she infuses sustainability into all her products from the start and through keeping the production local she lessens the carbon footprint of the company with lower transportation needs. Furthermore, with local production Natalie Gerber can ensure that her products are made sweat-shop free, in a healthy and fair working environment.

Why

Consumers toss millions of tons of clothing each year into garbage landfills where they rot and produce methane gas. Both this by-product from the decomposition of materials and carbon dioxide from the burning of fossil fuels are greenhouse gases. Many scientists now agree that the rise in man-made greenhouse gases is a factor of global warming.

The increasing global temperature will cause sea levels to rise and is anticipated to increase the intensity of extreme weather events as well as change the amount and pattern of precipitation. Effects of global warming consist of, but are not limited to, changes in agricultural yields, trade routes, glacier retreat, species extinctions and the increased ranges of disease.

Responsible attitudes towards the use of global resources, including the increased use of reclaimed materials will lessen the impact of global warming and its negative effects on sustainability. www.britannica.com